Buying Decision Drivers of Cubed Seasoning in Nigeria

In Nigeria, the use of food seasoning has undergone an evolution over recent years. Prior to the introduction of packaged food seasonings, households made use of indigenous seasoning items that were particular to various cultures—Yoruba: Iru (locust beans), Hausa: Dadawa, and Igbo: Ogiri. Cubed seasoning remains a major source of seasoning for many Nigerian households. Currently, numerous brands of cubed, powdered and liquid seasonings are available.

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