The Nigerian fast moving consumer goods sector has experienced phenomenal growth since economic and trade sanctions imposed on the Nigerian economy were lifted in the late 1990’s. Multinational companies such as Coca Cola, Procter and Gamble, British American Tobacco and Game e.t.c, have either setup new offices or consolidated their presence in the country since. In the light of growing demand within the economy, these companies as well as local producers and distributors are faced with operational and marketing challenges as they attempt to increase their respective market shares in the highly volatile and competitive market. Another key challenge that FMCG companies are faced with, is how to understand and predict consumer behaviour and psychology, as well as trends that will shape the industry in the future.
Ciuci Consulting has focused on developing its research capability to complement its core practice. By applying intelligence obtained from the market in developing solutions, we are able to craft sound strategies that help our clients achieve positive results. We also employ a scientific approach to studying and understanding consumer behaviour and psychology as well as in building credible scenarios when analysing key trends that may shape the FMCG sector. By leveraging the wealth of experience at our disposal, our invaluable local knowledge and our diverse team of subject matter experts, we are committed to providing superior insight and solutions to place our clients in a position of advantage in whatever sub – sector they operate in.