With a population of 140 million people based on the census conducted in 2006, the Nigerian media industry presents the largest media market in Africa. Growth in the industry has been driven by a vibrant print media whose origins date back to the pro – independence groups of the 1930’s, and more recently by a growing electronic media that arose as a result of the formation of the Nigerian Broadcasting Corporation in 1992 which was mandated to license private broadcasters. These private companies continually seek to increase their market share by providing varied content in order to attract more viewers/readers. As the effects of globalization continue to emerge and developing economies become continually exposed to international competition, these local companies are faced with a myriad of operational, strategic and technological challenges which underscore the need for professional solutions to enable them remain relevant.
For the entertainment industry which is still in its early stages of development, the challenges relate to managing the phenomenal growth currently being experienced as a result of the continued expansion of Nollywood, the movie/film industry which has become the third largest in the world, and a fast growing music industry that continues to attract attention from international production and record companies. In the light of this unprecedented growth, stakeholders and investors continue to seek the most appropriate ways of exploiting the opportunities within the industry and realizing significant returns from their investments.
By combining international best practices with invaluable local knowledge Ciuci Consulting is strategically positioned to provide professional solutions to companies in the Nigerian media and entertainment sectors. Leveraging our expertise in IT and years of experience in formulating strategic plans for private enterprises in the media and entertainment across several continents, we are able to ensure that we provide our clients with superior solutions that enable them remain at the forefront of the industry in terms of efficiency, profit making and innovation.