With a $510 billion economy growing at 7.1% annually, retail and wholesale trade represents majority of the growth potential. Over 40 million Nigerian households are in the consuming class and earn an income of more than $7,500 annually. Consuming class or consuming households refers to an individual or household with an annual income of more than $3,600 or have an expenditure of $10 per day.
- Nigerians and E-Commerce
- Much Ado About Nigerian Fintechs?
- Analysis on Profitable Customer Behaviours for Nigerian Retail Banks in 2015
- ‘The Missing Middle’: Providing Innovative Solutions to Financing SMEs in Nigeria
- What Nigeria’s Bank Customers Want: An Assessment of Retail and SME Banking Preferences (2015)