Five Things to Know About the Nigerian Consumer


With a $510 billion economy growing at 7.1% annually, retail and wholesale trade represents majority of the growth potential. Over 40 million Nigerian households are in the consuming class and earn an income of more than $7,500 annually. Consuming class or consuming households refers to an individual or household with an annual income of more than $3,600 or have an expenditure of $10 per day.

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