The Nigerian fast moving consumer goods sector has experienced phenomenal growth since economic and trade sanctions imposed on the Nigerian economy where lifted in the late 1990’s. Multinational companies such as Coca Cola, Proctor and Gamble, British American Tobacco, The Game e.t.c as well as local producers and distributors are constantly faced with operational and marketing challenges as they attempt to increase their respective market shares in a highly volatile and competitive market. Another key challenge that FMCG companies are faced with, is how to understand and predict consumer behaviour, consumer psychology and trends that will shape the industry in the future.
 
Ciuci Consulting employs a scientific approach to studying and understanding consumer behaviour and psychology as well as in building credible scenarios when analysing key trends that may shape the FMCG sector. By leveraging the wealth of experience at our disposal, our invaluable local knowledge and our diverse team of subject matter experts, we are committed to providing superior insight and solutions to place our clients in a position of advantage in whatever sub – sector they operate in.