Nigerians and E-Commerce

Nigeria’s large population coupled with the rapid spread of Internet-enabled mobile phones and the growing access to broadband makes the country’s e-commerce market one of the most attractive in the African continent. According to the former Minister of Communication Technology, Dr. Omobola Johnson, Nigeria’s electronic commerce market has a potential worth of $10 billion. She stated that the e-commerce market in Nigeria has attracted over $200 million in foreign investment with about 36% of the country’s 180 million people connected online. She also revealed that the e-commerce market has created over 12,000 jobs since 2012, expanding the infrastructure, warehousing, advertising and logistics services industry.  In 2014, Nigeria recorded over $2 million worth of online transactions per week and close to $1.3 billion monthly.


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