Prospects and Challenges of Online Retail Market in Nigeria

The growth of Internet usage in Nigeria continues to increase, recording a growth rate of over 90% between 2000 and 2008. While businesses in Nigeria are reported to have online access with opportunity for e-commercial activities, customers in the country tend to access business websites only to source for information; they continue to make purchases the traditional way. The Internet has revolutionized the mode of business transactions by providing consumers with the ability to bank, invest, purchase, distribute, communicate, explore, and research from virtually
anywhere, anytime where there is Internet accessible

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